May I have your hand in e-mail marriage?

November 10, 2008 at 6:48 PM | Posted in Uncategorized | 5 Comments

The lesson for this week in my New Media class discusses online direct marketing; specifically e-mail marketing and spam.  Though e-mail has become the main form of communication between B2B and B2C, it’s also a high form of communication between C2C. Permission-based e-mail marketing, which is a type of e-mail that the consumer has elected to receive (the opposite of spam), allows businesses to create and collect information using several databases: comprehensive web site date capture, forward-to-a-friend technology and off-line contacts.

 

Below are the descriptions directly from Lesson 4 of the West Virginia University’s Integrated Marketing Communications IMC 619 class:

Comprehensive Web Site Data Capture
Special data collection tools can capture names, e-mail addresses and other profile and interest data on customers and prospects. These tools typically allow for complete management of subscriber “opt-in”, and “unsubscribe,” as well as HTML and text selection.

Forward-to-a-Friend (FTAF)
When placed in e-mail, forward-to-a-friend technology enables an end-user to easily forward e-mail on to one or several e-mail addresses and attach a small note that says something to the effect of “Thought you might be interested in this site…” or “Look what I found…”. The number of forwards can be tracked, as well as the number of resulting subscribers originating from the FTAF recipients. This gold mine of data can then be captured in an online tracking system for marketing purposes.

Off-line Contacts
Some communications companies provide marketers with the tools to capture permission-based consumer names during off-line marketing and sales events (e.g., at trade shows, through salespersons, over the phone, from direct mail promotions). These more traditionally-obtained leads are often overlooked by those new to the online marketing environment.

While reading about this I started to think about all the e-mail accounts I have (or had) and how I continue to “purge” my e-mails to remove spam; I even have an e-mail account strictly for the purpose of signing up for stuff that I don’t really want e-mails to come through later on. Then I thought how many people actually have multiple e-mail accounts for these types of spam e-mail marketing campaigns? It’s hard to think that most people have only 1 e-mail account. I think it’s safe to assume that the average number would be around 3, including 1 work address, 1 personal address, and 1 old but active or “for spam only” address.

 

Fill out this poll to see what the numbers actually are:

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Who’s line is it anyways?

November 7, 2008 at 8:22 PM | Posted in Uncategorized | Leave a comment

This isn’t meant to have any political undertone nor does it express my views one way or the other, but I thought it was a funny comment from an ordinary women (obviously excited her candidate won). Could policitians marketing campaigns become so “new wave” that people actually believe in a person so much to make this bold claim? I guess we will have to see over the next 4….or 8 years.

Democracy and Digital Media

November 7, 2008 at 5:42 AM | Posted in Uncategorized | Leave a comment

Has politics gone too far or going where it needs to go? This election seems to have more people in a frenzy and caused marketers to develop catchy phrases, logos, and slogans. Is it all necessary to run a successful campaign or do candidates need to advertise themselves like Apple, Yahoo! and Coca-Cola?

The digital age has come and is here to stay. So everyone must get tuned into it and that goes for politics – even if we hear and see if every 2 or 4 years.  I found an interactive policital marketing website “PoliticalMedia.com“. The homepage even describes how beneficial this website is today:

“Digital Media is changing politics. The Internet has added another dimension to the public’s access to information. It has profoundly affected the way political campaigns are implemented, the behavior of voters and efforts by activists to circulate their messages” (PoliticalMedia.com).

This gives the public insight into the government, facts about campaigns, and powerful messages about voting and citizenship.

Ambassadors for Companies

November 6, 2008 at 10:03 PM | Posted in Uncategorized | Leave a comment

I started a new job this week for an online higher educational company called American Public University System. (www.APUS.edu). They offer Bachelor and Master degrees (and some Certificates) 100% online to 2 different groups of people – military and civilians. Without going into much detail about the company and getting off-track of this post, they have 2 ‘branches’ – American Military University and American Public University.

 

I’m the new Senior Marketing Coordinator and one of my responsibilities will be to work with the Marketing Manager on the University Ambassador program. This new program consists of about 40 students and graduates who have a real passion for the school and wants to continue to be advocates for APUS and their local communities. When reading this week’s lesson the section on crowdsourcing got me thinking about a connection with this program.

 

Crowdsourcing – “act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call” (Howe, 2006).  What this basically means is that a company attempts to get their customers to market them for little to no cost. This, essentially, is how I view our Ambassadors program. We either select people or they seek us out through referrals and in turn they blog for us, attend speaking engagements (or even do that speaking), provide us testimonials, be included in our print ads or radio commercials, etc. Basically the sky’s the limit.

 

I think this program will really get going once all the Ambassadors understand the recourses we also can provide them. In addition to them helping us market APUS, they are increasing their social network. This can increase changes of finding new career opportunities, meeting new friends and finding lost colleagues. With many of our students and graduates having a military background it’s important that APUS can serve them in a similar capacity that they serve us.

 

Check us out at http://www.apus.edu

 

–Howe, J. (2006) WIRED Magazine, Lesson 3 IMC 619, West Virginia University

Politics and Media

October 30, 2008 at 2:50 AM | Posted in Uncategorized | Leave a comment

Tonight Obama had his 30 minute “infomercial” on 7 networks. Is this a new way to campaign? Much like advertisers try to personalize their messages to their consumers, politicians are too. We won’t know whether or not this was a smart marketing move until after the election (or even many elections), but it sure opens the door for new creative ways to reach key voters. 

 

I view political ads as intrusive. I hate politic season when more commercials about the candidates air then your regular brands. In my opinion I tune them out.  I throw away direct mail pieces I receive in the mail, ignore phone calls and as I already mentioned tune out TV and radio ads. I did not watch the “infomercial” but will involve myself in conversations with other people to hear there thoughts…..maybe I’ll have additional comments soon.

 

So how do the candidates reach me? What was it about the Obama marketing campaign that persuaded so many people to vote for him? Or was it not the campaign but “actual change” that really got votes?

 

For me, it was very clever for him to develop a common word or phrase to use throughout the campagin.

 

CHANGE we can believe in

 

It was everywhere – every speech, every interview, his website to promote voting, everthing. It was like the Energizing bunny it kept going and going and going…..he truly branded himself in this campaign. He persuaded people to vote for him the same way Apple persuades you to buy a computer or an iPod, the same way Outback wants you to make it a steaknight on a Monday, and the same way the Washington Redskins get you to cheer them on despite their loses.

 

This newsweek blog describes what I’m talking about. Although its dated from Feb. 2008, it emphasizes this brand aspect of a political campaign, not the actual capabilities of the candidate. Take a look and skim through the paragraphs. I should have just copied and pasted it in this post…ha 🙂

 

http://blog.newsweek.com/blogs/stumper/archive/2008/02/27/how-obama-s-branding-is-working-on-you.aspx

 

 

Minority Report…the Future?

October 30, 2008 at 2:16 AM | Posted in Uncategorized | Leave a comment

Remember the movie Minority Report starring Tom Cruise where criminals are caught before the crimes occur? A classmate referenced this movie in a post today. We were discussing which traditional media we thought may become less efficient or obsolete within the next 50 years. Many say that traditional media such as radio and newspaper won’t disappear but become less effective as new technology emerges into our world. Back to my movie example. In Minority Report, Tom is walking along and voices are spirting out random advertisements directly to him. Could this be the wave of future media? I think it is very possible. Just like TiVo where we can personally program which shows we want to watch; soon marketers will be able to enter our world and directly speak to Ann, Joe or Susan and tell them what they individually needs. I think it’ll be very effective and non-intrusive because consumers would be programming which brands they would like to hear from, which promotions they are interested in and not.

The new A-Z…bites and bytes – websites and widgets

October 23, 2008 at 3:55 PM | Posted in Uncategorized | Leave a comment

Hot topics from my class’s first discussion was what are the most and least effective marketing communication tools in the so-called “New Media” cateogry of advertising. An overwhelming percentage said social networking sites were the most effective. Many others states websites and banner ads. Least effective tools were a bit more scattered. A lot of peers said blogs, others Bluetooth and a few widgets.

I added a few social networking sites that I belong to. I agree with the majority and say that you are now “uncool” if you do not belong to a social networking site 🙂 They can be tailored very specific to your needs and companies can narrow their audience and target YOU individually. You don’t get SPAM emails; however you can recieve friend requests from mystery people. Luckily you don’t have to accept them and they go away.

My boyfriend choses not to be a member on a site. He used to be on MySpace but now “no one” is on it (all of our friends have focused their efforts on Facebook) he says and he hasn’t signed on since April. He signs in under my name into Facebook and looks around. Do I find this annoying? Yes. Does it really matter? Not to me. But to companies out there they are missing a good opportunity to target him.

Can blogging be addictive?

October 22, 2008 at 9:18 PM | Posted in Uncategorized | Leave a comment

Alas, I have fallen into the world of what marketers call new media. Blogging, as big as it has grown, is not an interest of mine. Why do I feel compelled to write my thoughts and feelings and air it to strangers to read? I told my boyfriend to give me a few minutes ago that I was trying to create a blog. He said ‘you don’t blog.’ My response – I do now.

An assignment for grad school – IMC 619 New Media. Over the next 9 weeks I’ll be exploring Blogs, podcasts, banner ads, chat rooms, and other assortments of new media. My thoughts on weekly topics and disection of lessons and readings will pile into words and sentances translated over bits and bytes into this blog.

Join me in my weekly posts and hopefully you’ll learn just as much as I will about new media in today’s advertising world.

Check out this car! My boyfriend took this picture while in London last April. Now, how many of you think that you would turn your head if this was driving besides you?! Now, if it had a company logo (other than Mary Kay!) on it you’d remember it? Clever :-p

Hello world!

October 21, 2008 at 3:55 PM | Posted in Uncategorized | Leave a comment
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My name is Amanda. I currently live in Vienna, VA. I have grown up in the suburbs of Washington, DC my entire life. I have 2 wonderful parents and grandfather who live 15 minutes away from and a younger sister in Nashville, TN. I graduated from Virginia Tech in May 2003 with a B.S. in Marketing Management, minor in Communications. Currently, I’m enrolled at West Virginia University’s Integrated Marketing Communications program earning my M.S. I’ll graduate in May 2009.

I am also engaged to be married to an amazing man! We took a weekend trip to Boston and it happend there. No details yet as we are still enjoying being engaged 🙂

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